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The report Generative AI models 鈥� the risks and potential rewards in business examines what the future holds for ChatGPT and other generative artificial intelligence (AI) applications, including how they work and the risks and potential benefits.

We believe that generative AI models have the potential to transform businesses through automating and executing certain tasks with unprecedented speed and efficiency. This is particularly true when human expertise and ingenuity is paired with deep understanding of how to use these programs and effectively harness their capabilities.

However, it will take time and human expertise to unlock their full potential in a way that鈥檚 responsible, trustworthy and safe. If you鈥檙e considering using generative AI applications, it鈥檚 important to establish a set of internal processes and controls for everyone in your organisation to follow.

With generative AI use expected to grow rapidly this decade, there鈥檚 no time like the present to get these conversations going and processes put in place. Read the full report to discover potential use cases and opportunities, as well as what to consider if you鈥檙e thinking of using generative AI applications in your organisation.